ARTICLE BY Minh Vuong
Candy Land Reebok Classic Collection
Candy Land Reebok Classic Collection
Candy Land Reebok Classic Collection
Candy Land Reebok Classic Collection
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Candy Land Reebok Classic Collection

The Candy Land x Reebok Classic Collection is Sugary Sweet
Release: 21 April 2021

Children (and big children!) around the world have been playing the colourful board game Candy Land since 1949. Its current parent company, Hasbro, has linked up with Reebok to rework four of their classic models in sugary sweet colourways inspired by the motifs of the classic game. As the tried and true trope says, it’s fun for the entire family!

The Question Mid, now known as the ‘Sweet Moves’, was previously spotted in some product leaks, but it turns out the entire collection also includes the Kamikaze 2 ‘Bring the Sweet’ for adults, with additional kids sizing available. Joining the party are two kids’ models: the Classic Leather ‘Where Kandy Rules’ and Club C ‘Make the Journey’.

Each Candy Land edition reinterprets elements and characters from the board game, such as the furry tongue and contrast toe cap of the Question Mid, and the winding rainbow path represented by the Kamikaze 2’s and Club C’s uber bright panels. While the Classic Leather draws on elements from the board layout itself, en route to the mystical King Kandy’s Castle.

The Candy Land x Reebok Classic collection will release on April 21 directly from Reebok. Soon the entire family will be able to have a sweet treat for their feet!

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