The adidas UltraBOOST ‘City Pack’ Surpasses All HypeRelease: 1 November 2019
Having essentially orchestrated a worldwide takeover since its 2013 introduction, the adidas UltraBOOST series goes full circle with a ‘City Pack’ collection. Consisting of the OG and 2.0 editions – arguably the most successful silhouettes in the range – the game-changing runners visit the Far East cities of Seoul, Nanjing, Xi’an and Tokyo.
Built on the proven combination of stretchy Primeknit and full-length BOOST, each city’s respective colourway represents its rich historical contexts that developed them into burgeoning metropolises. For example, the Tokyo edition’s neon-hued uppers reflect its vibrant, technologically enhanced nightlife, while the Seoul UB draws its palette from the national flag. The Xi’an and Nanjing pairs translate important landmarks like the Great Wall of China and Qinhuai River onto design cues including printed motifs and gradient midsoles.
Embrace a bit of sneaker multiculturalism today at Hype DC, online and in store.