ARTICLE BY Ged McMahon
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’
adidas UltraBOOST 1.0 DNA ‘Solar Yellow’

The adidas UltraBOOST 1.0 DNA Sings in ‘Solar Yellow’
Release: 27 January 2021

The adidas UltraBOOST 1.0 DNA is set to sing in ‘Solar Yellow’, the super loud rendition sure to turn heads when you add it to your rotation. The UltraBOOST DNA’s design brings back memories of the UltraBOOST’s early days, and has already been released in a fresh array of vibrant colourways – but this one would have to be the brightest. All aspects of the upper and midsole are decked out in the high vis hue, before a clean white outsole completes the overall aesthetic.

The release also features adi’s Primeblue tech as part of its construction, delivering a high-performance recycled material that’s made in partnership with Parley Ocean Plastic. The upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines to prevent it from polluting the ocean. Parley for the Oceans have been working with adidas since 2015 to champion eco-innovation and sustainability. You can read more about that great collaboration here.

Pairs of the adidas UltraBOOST 1.0 DNA in ‘Solar Yellow’ are expected to launch on January 27 in Asia, with a Stateside drop expected to occur not long after. Keep a close eye on adidas and selected Three Stripes stockists.

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