The Tannery X New Balance 574 (Boston Marathon)

With over forty years in the biz, Boston's The Tannery store knows a thing or two about what 'Lifestyle' means. Teaming up with the equally heritage-rich New Balance, the collaborating forces let loose the visuals for their upcoming 'Marathon'. Inspired from the historical context of a traditional tannery - or for all the non cobblers here, the place where leather is processed to be made into shoes and other fine stuff - the upper comes constructed in supple lengths of rich brown leather. Accenting arrives in dashes of iconic NB grey, and a Boston typeface embedded on the midsole, created via a new fandangled graphics application process - signs of promising things to come. Being a limited release, these came and went at Concepts in a matter of minutes but we will keep you informed if they re-emerge.