ARTICLE BY Gabe Filippa

South Park x adidas Campus 80s ‘Towelie’ Sparks Up for 4/20
Release: 20 April 2021

Team Trefoil continue to tap into the pop cultural paradigm for their footwear collaborations, adidas label recently linking up with The Simpsons for the ‘Krusty Burger’ ZX10000, ‘Squishee’ Superstar, and the ‘Flaming Moe’s’ ZX10000. Now, Adolf Dassler’s famous label are visiting another popular animated television series, this time dropping-in on the foul-mouth folk at South Park.

Enlisting one of the series’ most iconic characters for the collaboration, adidas call on Towelie, the marijuana-smoking towel making plenty of cameos across Matt Stone and Trey Parker’s 26 seasons.

Utilising the adidas Campus 80s, the collaboration is rendered in purple terry cloth uppers reminiscent of the stoner towel. Interestingly, the silhouette adopts UV-sensitive materials for Towelie’s eyes. When exposed to this particular light source, Towelie’s eyes become droopy and bloodshot. In a word, Towelie becomes stoned.

There are also plenty of other easter eggs in the collaboration. The inside tongue features a hidden stash pocket with classic Towelie quotes emblazoned above: ‘Don’t Forget To Bring a Towel’ and ‘I Have No Idea What’s Going On.’

Look for the South Park x adidas Campus 80s ‘Towelie’ to release around April 20 in celebration of the 4/20 festivities. Those looking to procure a pair directly from adidas will have to use their Confirmed app.

Don’t forget to create your own SF profile to stay updated! Simply click ‘Sign in’ on our menu and join the fam.⁠

Subscribe to our Newsletter