Sony Experiment With High-Tech E-Paper New Balance 247 v2
Imagine a sneaker that digitally changed designs as you walked. We've seen wild concept videos from a number of e-sneaker start ups in recent years, but now tech giants Sony have thrown their hat into the ring with a working New Balance 247 v2 concept that embraces the company's latest e-paper technology — as found in their current FES Watch U.
Sony's 247 v2 concept integrates e-paper into its outsoles and side 'N' logos. These elements digitally transition between two black and white designs. What exactly does all that mean? Watch the demonstration video below to find out!
Sadly, Sony have made it clear that the shoes are only a prototype and not for sale. Come on New Balance, put these into production, pronto!