SNIPES Trace Digital Sneaker Culture with Exclusive Nike Air Force 1 ‘Source Code’ Pack
Sneaker culture entered a new frontier when the Internet coalesced with kicks at the turn of the millennium. One of the important sneakers at the dawn of this electronic age was the , whose particularly strong revival in the 1990s birthed a new breed of collector – ones that were fastidiously fascinated with minutiae like SKU codes and release years. This niche knowledge was fostered with the rise of Internet-based sneaker forums, and expressed IRL in emergent sneaker stores.
One of these stores was , who have been an integral part of the scene since the early days of sneakers on the Internet, having first opened in 1998. To acknowledge their intertwined and indelible connection, the global retailer has exclusive access to two takes on the Air Force 1, tapping into the ‘Source Code’ that gave rise to this digital sneaker culture.