ARTICLE BY S.F.
Sneakersnstuff 10 Gruppen Puma 9
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Sneakersnstuff X 10-Gruppen X PUMA Suede

When we say Scandinavian design, what do you think of? Simplicity? Subtlety? Sparseness? Ikea? Not everyone in the Northern European netherworld was happy being boxed in back in the 70s though, so a squad of eccentric Swedes banded together to shift the culture. 10-Gruppen, meaning 'Group of 10', was foundered to create madcap fabric prints that broke the mold of Scandinavian design, and Sneakersnstuff are dropping a little tribute to the collective, which is still going strong today, by laying this new collaboration pack on the Puma Suede in three of the prints. To learn more about the drop, watch the clip below. The Sneakersnstuff x 10-gruppen x PUMA Suede pack drops in very limited numbers November 8th at Sneakersnstuff stores in Stockholm, Malmö and London and online.

http://youtu.be/tkoRvR0PAnc

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