Sneakersnstuff Swerve on Hype: 'We Made This For Ourselves'Release: 14 October 2017
Making colabs is great. The opportunity to share your ideas and breathe life into your vision – it’s an honour. But we're sure (actually, we know) it can also be a pain in the ass. You weave a detailed narrative into your concept and labour over the construction only to have some kids on r/sneakers trash it because it won’t have high resell value or it’s toothis and not enough that. Pfft! You can see why Sneakersntuff swerved on hype, teamed with Reebok Classic and made an unfussed colab for themselves.
They proudly declare this SNS Reebok Club C has ‘No magic tricks. No Gimmicks. No Hype.’ Better than any buzzwords, the colab offers a time-honoured silhouette with premium materials in a versatile colourway. It’s a style that won’t fly off shelves in seconds, but will be worn steadily for years to come — something many 'heads would say is much, much better.