Sneakersnstuff and ASICS Create the ‘Cozy Pink’ NOVABLAST

ASICS’ sleek new running silhouette, the NOVABLAST, has been making waves, not only in the sportswear space, but also in the lifestyle world after epic collaborations with both AFFIX and Slam Jam. It has solidified itself as one of the best performance/street crossover sneakers to wear right now, and the NOVABLAST has also caught the eyes of Sneakersnstuff. The retailer has recently been nailing every colab they touch, with their New Balance 920 making some serious noise. Now back with ASICS, Sneakersnstuff do their thing, decking out the whole silhouette in a full ‘Cozy Pink’ tone that perfectly accentuates the signature build.

The upper has been constructed using breathable mesh, with ASICS' signature Tiger Stripes plastered on either side, while SNS branding lays visible on the tongue. The FLYTEFOAM BLAST midsole gives the shoe its chunky look and next-level comfort.

This pair will be a women’s exclusive model, and to help with the campaign, SNS and ASICS enlisted LA-based stylist Veneda Carter to model the upcoming pair of creps! Check out the video down below.

Are you keen to get your hands on the Sneakersnstuff x ASICS NOVABLAST ‘Cozy Pink’? They’ll be arriving at SNS on January 30, and a release at a select number of European retailers will follow.

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