Sneaker Freaker X Lacoste 'smart Casual'
Back in 2006, it seemed like anyone who was anyone was busy knocking out sneaker colab after colab. Quite frankly, we were desperate for Sneaker Freaker to join the club, but we hadn’t the foggiest idea how to go about it. Enter the good folks at Lacoste. One epic lunch later, we had our first official collaboration on the drawing board. Based on the Missouri – Lacoste’s legit tennis model from the mid-80s – we channeled a period correct x-trainer vibe in a classic combo of black, white, grey and vivid mint pops. Just 24 pairs were given away at the launch held at the Alife Rivington Club in New York. We’ll never forget that night, even if we can’t remember half of it! A hundred pairs were released globally shortly afterwards and we were well on our way.
Close to a decade later, we have once again colluded with Lacoste to refresh the Missouri. This time we’ve asked some friends to join the party, co-opting retailers in the three countries where Sneaker Freaker is now published. Thanks to Fott in Russia, 24 Kilates in Spain and Overkill in Germany, each creative interpretation of the Missouri offers something delightful and unexpected. For our own Sneaker Freaker colourway, we raided Lacoste's top shelf for materials, lacing the Missouri in the world's classiest nubuck hide. Shades of cornflower blue and cool grey wrap the upper, while pink pops and a shimmery satin lining add a dash of pizzazz. Talk about smart casual, it's about time we grew up!
Our Sneaker Freaker x Lacoste Live Missouri will be launched in-store at Sydney's Above the Clouds boutique at 6:30PM AEST on the 26th November with a casual launch party, with the rest of the pairs going up on our online store at the same time.