ARTICLE BY Minh Vuong
Shoe Palace New Balance 327 Unity Pack
Shoe Palace New Balance 327 Unity Pack
Shoe Palace New Balance 327 Unity Pack Grey
Shoe Palace New Balance 327 Unity Pack
,Shoe Palace New Balance 327 Unity Pack Grey

Shoe Palace Promote Unity with Their Latest New Balance 327 Colab
Release: 16 November 2021

Shoe Palace’s longstanding collaborative relationship with New Balance sees the retailer snag a duo of 327s, dubbed the ‘Unity Pack’. While these two colourways reintroduce the patchwork paisley print trope that’s informed the sneaker and streetwear scene for years, the deeper story behind the presentation completely justifies the use of the common pattern.

Comprised of multicoloured and greyscale options, the overarching concept is one of ‘Unity’, with the idea that different paisley patterns and colours – representing society’s diversity – can coexist as one. The first pair represents this concept best, with paisley patches of all different sizes and shades literally joined by the same thread. Classic hues of red, blue, green and yellow join light grey suede overlays and bold lateral N logos for a versatile execution. Meanwhile, the other pair follows a similar execution with the sewn-together paisley sections, but they’re all varying types of grey. This nods back to New Balance’s signature shade, and a thoughtful nod to the brand’s heritage – an aspect the family-founded Shoe Palace clearly value. However, the decision to use the 327 sets the partners’ sights on the future.

The Shoe Palace x New Balance 327 ‘Unity Pack’ will release exclusively at Shoe Palace’s retail locations and online from November 16.

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