See On-Foot Shots of Nike's 'Just Do It' Air Max 1s

Release: 28 June 2018

Nike’s ‘Just Do It’ Air Max 1s showcase their favourite slogan, wearing badges slapped left, right and centre like stickers on well-travelled luggage. After a steady stream of questionable images, a German retailer has delivered a decent on-foot look.

The new view makes them look better than ever. Studio shots made them seem cheap, but seeing them laced up reveals the brand-heavy design to fit in with the overt, maximalist designs from Abloh et al.

If these make you feel a way, you can act on your urges on June 28 when they land at Overkill.