Run the Rainbow Road in the adidas UltraBOOST

It’s hard to believe that the launched in 2015. It has remained such a steady part of each season’s product cycle ever since. Surely, at some point the ideas will run out, but adidas keep breaking new ground. Something not often seen is coloured BOOST midsoles, which are offered in three options here.

With all-black Primeknit uppers, these UBs receive either a solid yellow, blue or red shaded midsole. A peculiar detail is dark, smear-like markings on the coloured sections. Who knows what they are.

This trio is out now in Asia, but we should expect a wider release in retailers and online shortly.