PUMA Turn Black Forest Cult Brew into Limited-Edition Colab
Steins at the ready! have joined forces with Baden’s historic – releasing a limited-edition version of the inspired by one of Germany’s most iconic beers!
Founded in the heart of the Black Forest near Schluchsee, Rothaus has grown over hundreds of years into one of Germany’s most iconic breweries. Famed for quality, character and a brand closely tied to its roots, Rothaus represents independent, regionally rooted brewing techniques with a design as special as its taste.
The Rothaus x PUMA Indoor 'Tannenzäpfle' puts the beer’s signature look onto a classic silhouette. Brown mesh with a textured pine cone pattern is layered over dark brown suede overlays, while the green Formstrip references the forest surrounding the Rothaus brewery. The tongue pops in pink, purple and blue, echoing the iconic label, and woven details showcase both the pine cones and Biergit, topped with the PUMA logo in Rothaus-style type.
Details continue inside the release with an insole patterned after a limited-edition party can of Tannenzäpfle and gold-glossy lace tips embossed with pine cones. At the heel, a golden foil overlay mirrors the iconic beer bottle. Finally, the colab comes packaged in a special-edition box styled like a Rothaus beer crate, complete with retro detailing.
The PUMA Indoor silhouette itself has a rich history in sports and terrace culture. Flat, understated and made for performance, the training shoe became a style staple among UK fanatics in the 70s and 80s, and was reintroduced earlier this year as a minimalist lifestyle offering with archival flair.
Peep the colab in the shots above. You can cop the Rothaus x PUMA Indoor 'Tannenzäpfle' on August 31 via 43einhalb and select retailers.
In other news, has another on the way.