Rich Paul and the New Balance 550 Are ‘Forever Yours’

Klutch Sports Founder Rich Paul has built one of, if not the most influential sports agencies today and landed some deals of his own, specifically with New Balance. Previously collaborating on a New Balance 550 and more recently launching Klutch Athletics with the help of Washington Commander Defensive End Chase Young, Paul and Klutch teamed up with New Balance 550 once again and dropping later this year.

We get a detailed look at the sneaker, courtesy of @cheddar2345. Dubbed the ‘Forever Yours’ colourway, a mix of lavender suede and mesh make up the upper with deep purple and lilac accenting. The N logo and 550 branding are seen in deep purple with the trim on the tongue seen in the same hue. Rich Paul and New Balance co-branding is seen on the tongue with Paul’s initials and a rose stamped on the heel and insole. A cream midsole and lilac outsole finish off the sneaker with a special box featuring co-branding and ‘Forever Yours’ for the collaborative 550.

The Rich Paul x New Balance 550 ‘Forever Yours’ will release on July 14 via retailers such as Sneaker Politics and direct from NB.