The Represent x PUMA Speedcat Already Feels Like a Classic

Since its founding in 2011, Manchester-born label Represent have cemented themselves as a juggernaut within the streetwear scene. Created by brothers George and Michael Heaton, the luxe brand has grown from humble college-dorm beginnings to permanent spots with major retailers, flagships, and teaming up with some of the biggest cultural heavyweights in the game.

Iconic bands Guns N’ Roses and Oasis, and fellow UK label Duke + Dexter are just a few of the big names that have linked with the brand in the past. Now, Represent are back in the saddle with the . Reuniting after first teaming up in 2023 on a pair of instantly sold-out Deviate Nitro Elites, the brand are now putting their stamp on the PUMA – a collaboration nearly five years in the making.

Echoing the brand's sleek in-house offerings – which are typically grounded in a monochrome palette with bold graphics or detailing taking centre stage – the reimaginedstays true to Represent's overall design language. The silhouette arrives in hairy and velvety suede panels, balanced with a tonal grey rubber sole and vintage white laces that subtly break up the muted palette. The usual Speedcat heel logo is swapped for Represent’s embroidered Initial, with co-branding carried onto the insoles. Even the packaging has been reworked, rounding out a release that feels carefully considered from top to bottom.

Rumoured to arrive in limited numbers, this one feels like a true don’t-miss. The Represent x PUMA Speedcat lands September 3 exclusively via the brand's webstore.

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