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Release Hiccup Causes Social Status to Launch Colab on Yacht

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When the venue for launch was ‘compromised,' the store came through with a clutch location change. Rather than drop the Jays at The Mondrian Hotel, Social Status set up shop on a 120-foot yacht mere minutes away.

All product at the smash hit event was snapped up — even hoodies with DIY changes to the launch location. You can’t plan for a release like this, but the spontaneous change will ensure the Jays and the event will go down in the history books.

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