Release Date: Todd Snyder and Converse Join Forces on the Jack Purcell
Menswear designer builds on his ever-growing lineup of sneaker projects, teaming up with for the first time to rework in the iconic silhouette. A celebration of the world-class badminton player of the same name, the design ethos behind the collection draws on Jack’s cheeky attitude and appreciation for life.
‘Back in the 1930s, Jack Purcell was a Canadian National Badminton Champion, but he played by his own rules. This collection is about taking his rebel spirit and old-school court style, and making it relevant for the street style generation,’ says Todd.
In turn, the classic Jack Purcell is given a modern refresh, coming through in ‘Navy’ and ‘Off-white Egret’ colourways. The uppers are made from organic cotton, and the soles from recycled rubber, while additional details include a cork liner, an embroidered logo, and a suede tongue. Delivering improved comfort on the OG, Todd’s understated rework brings a new energy to the timeless indoor court shoe.
Accompanied with matching apparel, the collection has been launched with the support of a diverse cast of athletes, artists and activists who are redefining their craft – from WNBA champion and activist Natasha Cloud to American Ballet Theatre principal dancer James Whiteside to legendary producer DJ Clark Kent. Under the tagline ‘YOU DON’T KNOW JACK’, the campaign is a call to action to look at the world with fresh eyes and a celebration of a spirit, a vibe, and a way of living that challenges assumptions, pushes the boundaries of style, and changes the game.
The Todd Snyder x Converse Jack Purcell collection launches globally on May 20 via Todd’s webstore, Converse, Todd Snyder retail doors, and select retailers.