ARTICLE BY Seb
AURALEE x New Balance 550
AURALEE x New Balance 550
AURALEE x New Balance 550
AURALEE x New Balance 550

Release Date: The Opulent AURALEE x New Balance 550
Release: 16 July 2021

Minimalist Japanese jawn gods AURALEE debuted their latest New Balance collaboration back in March this year. Using the NB550 retro basketball silhouette, they crafted a subtle white colourway that perfectly aligned with their aesthetic traits. Now, after four months of waiting, the release details are finally here!

The New Balance 550 usually is seen in 80s-style colourways, using two-tone makeups to tell the story of the nostalgic silhouette. AURALEE decided to take a different route, dressing the model in a simplistic white on white combo. The upper features the regular tooling with retro-inspired perforations and mostly leather. Down below, the sole unit has been pre-yellowed to deliver a vintage feel. No tongue branding seems to be present, however NB hits can be found along the sides and rear, with AURALEE make their mark on the insole.

What AURALEE does best is building minimalist garments with expert precision and insanely good materials, which makes for high-quality jawns. While this New Balance colab looks to be a run of the mill 550, you can bet that the elements used will be premium, and the build will be opulent AF, which will subsequently demand a higher price tag.

There’s still not a whole lot of information out about the AURALEE x New Balance 550, however we do know that it’s destined to drop on July 16. Sure to be an exclusive drop, keep an eye on NB and AURALEE’s websites.

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AURALEE x New Balance 550

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