Reebok and adidas Slap ‘Sticker City’ on the Instapump Fury BOOSTRelease: 19 October 2020
The union between Reebok and adidas on the Instapump Fury BOOST back in 2019 marked an unprecedented shift in the potential sneakers that could exist if footwear brands worked together. Now, they’re back at it again on their chimeric model, and have gone completely over-the-top in an unmistakably Reebok x adidas way.
This ‘Sticker City’ rendition completely stickerbombs the Instapump Fury BOOST in a plethora of iconic Reebok and adidas slogans, such as ‘Pump Up and Air Out’ (there’s a fantastic back story to that, check it out here) and massive BOOST logos, among other branded paraphernalia. They haven’t stopped at just the upper, which already had plenty of room to work with, across its Pump bladder, toe box, and heel counter. It even covers the inside of the outsoles, which are rendered in translucent rubber to reveal the very liberally applied artwork.
Aside from the crazy all-over graphic treatment, this is already an extremely intriguing shoe for its namesake combination of Pump and BOOST tech. The Pump system on the upper still inflates to adjust fit, eschewing the need for shoelaces. While BOOST midsoles are a 25-year update to 1994’s Hexalite tech.
They’re out now from atmos Japan, but keep an eye out for an international drop.