Red Alert: adidas Finally Release the ‘Scarlet’ UltraBOOSTRelease: 9 June 2020
It comes as a surprise that the original adidas UltraBOOST has never been available in all-red... until now. The popular monochromatic ‘Red October’ look pioneered in the mid-2010s is now finally showing up on the UB as ‘Scarlet’.
The punchy primary colour covers everything save for the stock black Continental rubber outsole, resulting in a visually disruptive package. Imagine how much market share adi would’ve clawed back had these released in 2015…
You can relive those simpler times right now on adidas.