PUMA Unveils Aw15 Evolution Collection
As they say, if it ain't broke, don't fix it. While we tend to agree that brands should leave classics be (Fusions be gone!), we're not going to cry heresy if a brand wants to mess around a little on the side to cozy up our kicks with a little subtlety. That's exactly what Puma have done for AW15 with the 'Evolution' range. Tweaking the DNA from the classic R698 and XT1 silhouettes, along with the newly introduced IGNITE, Puma have produced a line-up of both brand new and slightly modified models built off a certified runner pedigree. This season will see the release of the Aril, a new lightweight runner with R698 styling up top and a squishy foam midsole down below. The Aril will also be dropping in a 'Modern Tech' variation and 'Fast Graphic' release just for the ladies. Also drawing blood from the R698, the R698 will soon be on its way to stores with a pearlised 'Matt&Shine' finish, along with a womens-only 'Fast Graphic' make-up. For XT1 enthusiasts, the XTS reworks the Trinomic runner with a heavily refined upper that favours minimalism and sheds a little excess weight. The XTS will also be dropping in 'Blur' variations rocking gradient uppers. Lastly, Puma are hitting the IGNITE with a bit of lifestyle appeal, producing athleisure-friendly 'Fast Forward' and 'Matt&Shine' make-ups. Keep your eyes peeled for this collection to turn up at Puma stockists over the coming months.