PUMA Reveal Nipsey Hussle Tribute Release: 5 September 2019
Californian rapper Nipsey Hussle signed a deal with PUMA roughly one year before his untimely death in March.
Working with his label The Marathon Clothing, PUMA have now revealed the details of the collaboration, with two clean takes of PUMA’s California sneaker involved in a broader 19-piece collection.
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Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.
Dropping on September 5, all of the proceeds of the capsule will be donated to the newly-established Neighborhood Nip Foundation.