PUMA Mobium Elite
PUMA aimed for the horizon with their latest running model, the Mobium Elite, creating a silhouette inspired by fleet-footed felines. Designer Ray Horecek and the PUMA innovation team experimented with expansion and contraction, developing a sole that naturally spreads to allow for cushioning and support upon impact. Once the foot then leaves the ground, the Mobium band running through the sole contracts and assists the natural propulsion. Take a look at the video campaign below and head to PUMA for more on the adaptive Mobium.