ARTICLE BY T.S. FOX
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PUMA Resurrect the CELL Endura

Back in 1998, PUMA introduced one of the most resilient cushioning technologies of the era: CELL. Created using moulded hexagonal cells of a polyurethane elastomer, CELL wasn't just resilient, it was incredibly durable and used across a variety of different silhouettes. Now, two decades later, PUMA are bringing back the pinnacle of the CELL lineup: the CELL Endura.

The 20th anniversary drop stays true to the OG and perfectly capitalises on the chunky sneaker trend, retaining its breathable mesh base and combination of PU-coated leather and suede overlays. The CELL technology can be seen in bold green throughout the EVA midsole, while matching rope loops at the eyelets provide a dynamic lockdown fit.

2018's CELL Endura drops on October 4 at PUMA dealers worldwide.

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