PUMA’s ‘Brilliance Pack’ Delivers Women’s-Specific Football Silhouettes
Sneaker sizing in the sneakersphere has long been a hot topic, and right now, even more so. While there’s an equal conversation regarding unisex size runs, there’s also discussion around the need for women to have specialised silhouettes due to anatomical differences in men’s and women’s feet. And this applies to both lifestyle and performance categories.
On that front, PUMA have just announced their Brilliance Pack, delivering women’s specific fits for the Future, Ultra and King models. The aim: to celebrate the brilliance of women’s game while looking ahead to the next generation of players. And, of course, to provide women with the right fit and technology to support performance. Marking the release, the Big Cat have been bringing together professional players and grassroots programs through activations, which have been held in Germany and France – with more to come.
When engineering these women’s specialised versions, specific measurements such as volume and instep height were considered. The Future pairs PUMA’s latest technology, including FUZIONFIT 360 uppers with PUMA-exclusive PWRTAPE, locking feet in place, plus the dual-density Dynamic Motion System outsole, which enhances stability, agility and traction.
The Ultra women’s was the first PUMA silhouette to offer the women’s specific fit, resulting in a minimal, lightweight design thanks to its ULTRAWEAVE uppers. Last but not least is the women’s King, which features non-animal-based K-BETTER™ uppers. All silhouettes have been created with at least 20 per cent recycled materials.
PUMA’s Brilliance pack is available to shop via the brand’s webstore, as well as Dick’s Sporting Goods and select retailers globally.