Prost! Celebrate Oktoberfest with Limited Edition adidasRelease: 20 September 2019
In the lead up to the Bavarian festival of Oktoberfest, adidas are releasing a limited-edition sneaker capsule, consisting of the SC Premiere and München. In the spirit of the festival, ‘Prost’ (German for ‘cheers’) is prominently displayed on the uppers.
German retailer BSTN and brewery Paulaner partnered with the Three Stripes on the SC Premiere. Presented in white leather, they come packaged with coasters, pins, and a bottle opener. The kicker? Only 100 pairs are available, and are only obtainable via raffle at BSTN on September 20. However, those lucky enough to purchase a pair also gain VIP access to Paulaner’s festival tent on September 22: the first Sunday of Oktoberfest.
The second silhouette releasing for the festival is the München, in the premium Made in Germany version. Coming in two colourways, beige and brown, the lederhosen-inspired design gives additional nods to the event’s traditions of pretzels and beer. It’s not just good looks however: the uppers have been treated to resist any inevitable beer splashes. They are scheduled to release on September 14.