Premier X New Balance 998 (Prmr)
UPDATE: Missed out on this one? If you have a connect across the pond, you better get him on the line, these will be dropping in Europe on the 5th of September.
Now this is one way to kick off a beautiful relationship! Marking the first ever collaboration between Michigan natives Premier and New Balance, today the pair officially unveil the first look at the '998 PRMR'. A truly gorgeous and well thought-out combination of black and tan suedes, everything about this 998 is ticking the right boxes. The back-story plays hand-in-hand with the colourway too, referencing the birth of the automobile — a subtle hometown nod to Michigan's rich automotive history. Dropping August 22 exclusively at Premier, we hope to hell you've got your USA connects on speed dial, you're going to need them with this one.
- Originally Published 18th August, 2015