29.04.20ReleasesOnSponsored
ARTICLE BY Boon

On Enter a New Era with the Cloudnova
Release: 8 May 2020

Swiss brand On are set to take their revered running expertise to the streets, unveiling the all new Cloudnova. 

‘Performance used to borrow from fashion; now fashion borrows from performance,’ says On co-founder David Allemann. ‘Fashion, sportswear, and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. Now, this new lifestyle is emerging for all at light speed. And a new reality is asking for a new type of all-day comfort.’

The Cloudnova delivers just that, and more.

On’s rapid rise has been built on the award-winning CloudTec® sole, and now the running world’s worst-kept secret has made its way into the sneakersphere. The Cloudnova champions the brand’s ‘soft landing, explosive take-off’ approach, with the sole’s adaptive qualities delivering an unparalleled lightweight feel. The highly responsive rubber Cloud elements cushion both vertical and horizontal forces for forgiveness in each stride, before getting you ready to move forward. As soon as you strike the ground, the Cloud elements lock firm to form a solid foundation for natural, powerful propulsion. It’s like walking on clouds!

The silhouette comes through with a futuristic yet clean aesthetic, thanks to the sock-like construction and streamlined profile. Subtle On branding marks the side panel, as the signature CloudTec® sole is elevated with the addition of Speedboard® tech, adding even more spring to your next urban expedition.

Featuring ‘Black Eclipse’ and ‘White Umber’ colourways, the first limited Cloudnova drop will take place via online raffle and is set to retail for $149.99. Sign-ups will be open from April 30 to May 6, with winners announced on May 7. A global release is set to follow at select retailers like Dover Street Market, Bodega, Shoe Gallery, atmos, 43einhalb, and MATCHESFASHION.

Clouds are fast approaching!

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