The On Cloudmonster Boldly Declares Bigger is BetterRelease: 31 March 2022 Colourway: Purple
Colourway: Purple
On are taking their signature CloudTec cushioning to a higher level with the imminent arrival of the Cloudmonster. This maximalist masterpiece from the Swiss brand embraces its sizeable soles to deliver more impact protection and energy rebound than ever before, while maintaining their familiar design language.
Since debuting CloudTec over a decade ago, On have shaped their holey midsoles for all sorts of cushioning applications, from daily pavement pounding to ascension at the highest peaks. The new Cloudmonster exemplifies more cushion for the pushin’, as their extra thick Helion Superfoam soles gobble up any landings with pillow-like softness. That absorbed energy is then sprung right back in the opposite direction – thank you Newton’s third law of motion – via On’s trademark Speedboard plate, which has been tuned for maximum propulsion through the stacked soles. This always forward propulsion is aided massively by the rocker shape in the forefoot that mechanically enables an efficient stride as energy travels from heel to toe.
While monstrous in name, the Cloudmonster is a good little (big) shoe. As part of On’s ongoing commitment to environmental consciousness, the new model bumps up its recycled material content to an admirable 30 per cent. And a bulk of that comes via the mesh uppers, which are now composed of 80 per cent recycled polyester. So, running in these shoes is lighter on the feet (tipping in at a wispy 275g approx. for a men’s 8.5) and the conscience too.
Ready to rock with the Cloudmonster? Wrangle this beast by heading over to On right now.
