Official Images: Doernbecher x Air Jordan 1 ‘What The’
Raising more than $23 million for the OHSU Doernbecher Children’s Hospital since its inception in 2003, the Nike and Doernbecher Freestyle event has produced some of the most inspired collaborations in Nike’s storied history.
Teaming up with young patients who are undergoing recovery at the hospital, the Nike x Doernbecher collaboration is now in its 17th year, and the partnership has something very special planned.
Scheduled to release via an eBay auction, the Air Jordan 1 ‘What The’ Doernbecher pays homage to former patient-designers, the silhouette incorporating elements from each of the previous 14 Air Jordan designs.
‘This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community, and Doernbecher circles on their calendars – as well as all of us at the company,’ says Eric Sandy, Color Design Director for Jordan Brand. ‘We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.’
In honour of the 17th year of the program, only 17 pairs were created. All of them will be auctioned on eBay, where all proceeds will go to supporting staff and patients at the OHSU Doernbecher. The first pair (already auctioned on February 25), reportedly sold for more than $1.5 million.
On February 26, Nike announced that the auction for the remaining 16 pairs had been temporarily postponed. Keep it locked to Sneaker Freaker for updates.
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