Nike Introduce Giannis Antetokounmpo's Zoom Freak 1Release: 29 June 2019
Billed as 'an exercise in solving for Antetokounmpo's rangy movement,' the aptly named Zoom Freak 1 is built specifically for the Greek Freak's game and features the likes of a unique multidirectional traction pattern along with dual-stacked heel Zoom units. An internal containment system is also employed to help keep the foot in place while lateral support is provided by a rubber clip that extends up from the outsole and over the midsole.
As far as aesthetics go, the oversized Swoosh that sweeps up from the midsole is clearly the focal point while the kicks also offer Giannis and Nike the first chance to showcase his new brand identity through a series of logos. Highlights include his primary 'GA' logo and even a Greek flag-inspired take on his jersey number.
Says Antetokounmpo of getting his own signature sneaker: 'To be honest with you, I never dreamed of having a signature shoe. Growing up, the goal was making the NBA; playing hard and helping your team win. This is a bonus.'
Head on over to Nike's site for a full breakdown of the kicks and the stories behind the logos, patterns, and typography that were developed specifically for Antetokounmpo's brand.
Antetokounmpo's orange Zoom Freak 1 'All Bros' and debut Nike apparel line launch June 29.