Nike Reveal Conceptual THE10TH, N. 354 and D/MS/X Silhouettes
Dubbed THE10TH, N. 354, and D/MS/X, the new lines are a nod to the Swoosh's 'utilitarian problem-solving, experimentation, and vanguard style', and mix a variety of old and new design cues alike. While THE10TH – which will feature the React Sertu – is inspired by founder Bill Bowerman's service in the 10th Mountain Division of the United States Army (a group that specialises in mountain and arctic warfare), the N. 354 takes cues from the prototypes of the Department of Nike Archives. Last but not least, D/MS/X will look to the fringes of sport to offer up cutting-edge aesthetics.
Stay tuned for more info on each of Nike's new concepts, and expect silhouettes from the design-driven labels to begin arriving at retailers this June.