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Nike Offer 90-Minute Sneaker Customisation

Nike’s new Makers’ Experience offers one of the fastest sneaker customisation processes ever – though chances are you’re not invited to the party. The initiative has opened at the Nike By You Studio in New York and allows people to dream up new versions of the Air Presto or the specially created Air Presto X. Once you’ve locked down your design, Nike use their ‘dynamic object tracking and projection systems’ (read: magic) to whip up your sneaker in 90 minutes.

The only down side is that it’s strictly for VIPs. Only select Nike+ members and friends and family of the Swoosh will be privy to the experience; if that’s not you, at least you can lap up the imagery here and think of what could have been.

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