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Nike Metcon 1 (Varsity Red)

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Nike Metcon 1 Varsity Red 1
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In 1985, Michael Jordan's first signature shoe with Nike, the , was prohibited from use on court in the Chicago Bulls colourway of black and red. Nike is celebrating that notoriety with this new rendition of the Metcon 1 Cross-Trainer, with Varsity Red and black panels looking dastardly on top of a white sole. Forged for competitors taking part in the CrossFit craze, the Swooshy spin doctors are positioning the Metcon 1 as a rogue sneak trying to break open a market dominated by the official CrossFit sponsor, Reebok. Nike is calling the Metcon a 'banned' model on the CrossFit circuit, which is true, but not because its revolutionary tech breaks rules or because its colourway is too bombastic; it is prohibited simply because it is not Reebok – a pretty standard arrangement when a brand has a legally binding monopoly on a training franchise. If you like these, and there are plenty of reasons to, cop them on July 16 at Swoosh stockists.

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