ARTICLE BY Brendan Lawley
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Kobe 11 Eric Avar
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Nike Kobe 11 (Muse Pack: Eric Avar)

Good marketing is all about capitalising on the moment, and that's what Nike is doing with the Kobe signature sneaker franchise in the wake of the Black Mamba's retirement yesterday. In walks the 'Muse Pack'. Throughout his decade-plus working with the Swoosh, Kobe San has been close pals with some of the brand's most important design figure heads; Eric Avar, Mark Parker and Sir Tinker. All three of those old heads have prepped testimonial designs for the great Laker, forging lovely Kobe 11s. Eric Avar's creation is the first to be put under the microscope, and it's a blue beauty apparently inspired by the El Capitan monolith in Yosemite National Park. Maybe Bryant did some bush walks there or something. Peep the design above, and cobble the cash together quickly because this baby is on sale right now from Nike Basketball retailers.

https://youtu.be/kDCi2-ivPSU

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