The ‘Price of Admission’: Ja Morant’s Nike Ja 3 Is Worth Every Penny

Ja Morant plays like the game is stuck on 'Turbo', and his third signature sneaker keeps pace with every high-flying, rim-rattling moment. The Nike Ja 3 channels the athlete's chaos with a design that’s quick, fearless, and built to make every cut feel unfair.

All eyes on the Ja 3 ‘Price of Admission’ – the first ticket punched in Ja’s third signature. Drenched in ‘Hyper Pink’ and accented in ‘Mint Foam’, ‘Black’ and ‘Viotech’, this combo is your courtside pass to the show. A vertical Swoosh curves into a graffiti-style ‘JA’, while scratch motifs and a layered, breathable upper drop Ja’s story straight onto your feet. ‘I needed something that talks before I even lace it up,’ Ja says – and this colourway shouts loud.

Morant originally broke out the Ja 3 ‘ Price of Admission’ on April 20, suiting up in Game 1 of the opening round against Oklahoma City. Under the playoff lights, the loud ‘Hyper Pink’ upper stole the spotlight at the tip, stamping the shoe’s first on-court appearance in fitting fashion.

Under that combustible exterior lies serious tech. Nike packed a full-length Hybrid ZoomX foam midsole – the same super-bouncy foam that blew up running, now optimised for hoops, and housed beneath a translucent rubber cupsole. The outsole carries a bulldog-grip micro-traction pattern that clamps down on the court and holds steady when Ja launches into his ankle-snatching crossovers.

‘ZoomX is crazy responsive,’ Ja says. ‘I call it "that jet fuel".’ Real talk, speaking directly to the ride – explosive energy in every step.

Cop the Ja 3 ‘Price of Admission’ before the curtain drops.