Mismatch Made in Memphis: Ja Morant’s Ja 3 ‘Hustle And Flow’

When isn’t just hooping – his sneakers are making headlines. The ‘Hustle And Flow’ takes centre court in his third signature silhouette, bringing the chaotic, mismatched energy to the hardwood. On one foot, ‘Soft Yellow’ screams hustle. On the other, regal ‘Purple Dynasty’ brings the flow. Throw in electric pops of ‘Volt Tint’ and you’ve got a colourway that moves like Ja: fast, unpredictable, and full of flair.

Under the hood, the Ja 3 brings serious performance muscle. Nike have equipped it with a full-length ZoomX midsole – slash cushioning that has delivered explosive energy in elite running shoes – now optimised for court performance. But this isn’t just clean foam: it’s a true hybrid with recycled ZoomX scraps embedded beneath a translucent rubber cupsole, adding sustainable flair and visual depth. The outsole gets a performance boost too. Inspired by Ja’s ferocious ‘bulldog crossover’, the new micro-traction pattern digs in for razor-sharp cuts and reliable pivot grip.

Of course, split shoes have always had a place in hoops history – from the ‘What The’ to the iconic ‘Mismatch’ that wore during the 2006 NBA All-Star Game. It’s a style that breaks symmetry and turns heads.

The Nike Ja 3 ‘Hustle & Flow’ is expected to arrive on September 1 for $130. 

For more on Ja Morant, make sure to the Kool-Aid x Nike Ja 2.