Nike Unveils the 2023 ‘Día de Muertos Con Mi Familia’ Collection

News on this release was first published October 18, 2023.

Update, November 29: A restock has been set for the Nike Air Max 1 'Dia De Los Muertos'. The hyper pink pair will be available again from SNKRS on December 13.

Nike’s ‘Día de Muertos’ collection has been an annual release for the past few years, with the Mexican holiday approaching at the end of the month. While SF covered the Air Jordan 1 Zoom CMFT 2 and Dunk Low in the collection, the Swoosh have unveiled that the collection also features the Nike Blazer and Air Max 1.

The 2023 collection centres around the concept of Con Mi Familia (with my family), paying tribute to the everlasting family ties and memories between the dead and the living. While packs and collections traditionally have familiar design elements, each sneaker uses different icons that represent various emotions and symbols representing departing souls trying to reconnect with the living. Traditional Mexican designs are used throughout the respective sneakers with a special edition box for the ‘Día de Muertos Con Mi Familia’ collection.

The Nike ‘Día de Muertos Con Mi Familia’ collection is dropping exclusively for Nike Members in Mexico on October 18, 2023, ahead of its global SNKRS release date of October 21, 2023. Check out the photos above and hit the links below to purchase.