Nike Put the Pop into This Air Max 95 ‘Smoke Grey’

Release: 10 July 2020

Data suggests that readers of this fine publication have a particular affinity for blacked-out editions of the Nike Air Max 95. If you’re one of those readers you’re in luck, because the new ‘Smoke Grey’ colourway tends to that noir niche.

Instead of just going monochromatic in one material, this AM95 uses Sergio Lozano’s layered design to add textile depth. There’s synthetic embossed patterns, shaggy suede, and smooth leather. While the namesake ‘Smoke Grey’ accent covers the upper’s top third and heel strip, sticking out against the black used elsewhere.

They’re just about sold out on Nike Japan, but keep your eyes on international Swoosh retailers for this smoke signal.