The Air Max Phoenix Rises

are reigniting the legacy of the popular with the introduction of the , a fresh silhouette poised to take flight over the coming weeks.

The Air Max Phoenix retains that iconic heel unit, delivering the same plush cushioning that made the 270 a fan favourite. However, it introduces a revamped upper featuring a pin-dot pattern that seamlessly transitions into the rear tooling, offering a modern twist to the classic design.

Four colourways have been unveiled thus far, with the ‘White/Royal’ and ‘Triple Black' editions leading the charge. These will be followed by striking black/blue and orange variants, catering to the more adventurous sneakerheads orbiting the sneakersystem. Importantly, the new Air Max Phoenix model is priced at $155, which comes in slightly below the current Air Max 270, making it an attractive option for both longtime fans and newcomers to the line.

Originally launched in 2018, the Air Max 270 was a landmark moment for Nike – the first Air Max sneaker designed specifically for lifestyle rather than performance. With its exaggerated 270-degree Air unit and sleek mesh upper, it quickly became one of Nike’s best-selling models of the modern era.

More broadly speaking, Nike haven’t taken their foot off the gas when it comes to Air Max experimentation. In the post-270 era, we’ve seen the bug-eyed bounce of the the , and the digitally driven geometry of the Each silhouette has pushed the design envelope in its own way, and the Phoenix fits right into that lineage, keeping one eye on the classics while winging it toward what’s next.

Of the four colourways which have emerged, the ‘White/Royal’ and ‘Triple Black’ pairs are locked in for a July 3 release, while the black/blue and orange renditions are expected to follow shortly after.