ARTICLE BY M.W.
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Nike Air Max Bw Premium (Bw)

UPDATE: Looks like this bold BW colourway is finally rolling out across Europe and other regions outside of the USA. If you missed out on the initial release, you can find them available now at 43einhalb's online store and select Nike NSW accounts.

Sick of 'witty' Vine-obsessed pranksters pestering you with constant cries of 'what are thoseeeeeee?!' on the daily? Of course you are! Nike are too, which is why they've brought us an Air Max BW with its name presented so overtly on the shoe itself that to question their name would be nothing short of moronic. Printed in gargantuan size, the letters B and W adorn the left and right heels respectively, positioned beneath the usual 'Air Max' heel tab in matching black text. The rest of the make-up adopts a blend of pure white and neutral grey, with the exception of the bold black Swoosh on the side – y'know just in case there was any further ambiguity!

The Air Max BW 'BW' is available right now over at Sneaker Politics. Keep an eye out, because these should start showing up at Nike.com and further Nike Sportswear stockists in the very near future.

- Originally Published May 14, 2016

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