New Era x New Balance is the Ultimate 997 Pairing
It wasn’t too long ago, in the early 2000s, that the peak of 'sneakerhead' culture involved matching your hat to your sneakers. Now, two brands that enjoyed a particular height in popularity during that period, New Era and New Balance, have united once again to reference that time with a collaborative 997H.
The collaboration comes as a package with a matching 59FIFTY hat and sneakers. Both utilise a greyed-out twill upper accented by reflective panelling. As per the special double-decker co-branded box calls out, wearers can ‘Choose Your Own Style’ by interchanging Velcro N patches between the sneakers and the hat, plus a number of matching coloured laces.
So far, only a Japanese release is confirmed for July 26. Stay tuned for details of any wider availability!