ARTICLE BY M.W.
New Balance M990 Xg4 Sneaker Freaker 4
New Balance M990 Xg4 Sneaker Freaker 1
New Balance M990 Xg4 Sneaker Freaker 2

New Balance's Latest 990v4 is One of the Best
Release: 6 January 2018

In 1982, New Balance took one of the boldest gambles in sneaker history, venturing into uncharted territory to release the 990 into the world. The souped-up runner was like nothing else on shelves, and its $100 price tag was new to the scene too. The lofty asking price put the 990 out of reach for many, but it wasn't a shoe ever intended for every every man, woman and child; rather, the 990 was crafted for the discerning consumer, one unwilling to compromise on quality. The 990 represented the Rolls Royce of the sneaker world. It raised the bar and represented a flagship for the industry as a whole.

,New Balance M990 Xg4 Sneaker Freaker 1 Hero

In the 35 years since its debut, many of the revolutionary features of the original 990 have become standard in the sneaker world, though New Balance never stopped improving on their original luxury runner. The 990v4 joined the 99X family in 2016 and represents the latest evolution of NB's original uncompromising ethos.

We've seen a number of strong releases since the v4's debut – including collaborations with Stüssy and DTLR – but the latest release might just top them all. The 990's quintessential grey palette is injected with hits of black to deliver a contemporary look with a heritage feel. As expected, this Made in USA release boasts flawless quality with overlays crafted from the plushest nubuck on the market.

New Balance M990 Xg4 Sneaker Freaker 3
New Balance M990 Xg4 Sneaker Freaker 6

Make no mistake though, the 990v4 is still very much a top-tier performance runner, as evidenced through its extensive use of breathable mesh and the sturdy wedge of ENCAP cushioning that makes up its midsole. Reflective 3M accents provide dazzling visibility on any late-night jog or jaunt.

Whether for performance or leisure, you can't go wrong with the New Balance 990v4.

Subscribe to our Newsletter