ARTICLE BY Sneaker Freaker
New Balance X atmos (Face Off 3)
Few retailers in the world are in the same league as Tokyo powerhouse atmos when it comes to sneaker collaborations. They've worked with the biggest names on a huge range of silhouettes, and their latest effort with New Balance confirms they haven't lost any confidence. The 'Face Off 3' is a hi-tech reinvention of the NB CM996. A previous Face Off release experimented with 'hypercolour', where the colours of the shoe changed based on temperature, and the Face Off 3 continues the chameleon effect with materials that change tone when exposed to sunlight. The Face Off 3 is available now at atmos.