Cart is empty

Go to SF Shop

12 May 2021

Releases NB574 New BalanceSponsored

New Balance Slay Grey Day with a Trio of Bangers

New Balance Grey Day 574 57/40
new balance grey day 574 group
new balance grey day 574 group
new balance grey day 574 group

It’s that time of the year again! New Balance ‘Grey Day’ celebrates the iconic American brand and the neutral grey palette inextricably tied to both classic and contemporary NB models. This year, the Boston brand will render both the New Balance 574 and 57/40 in signature shades of grey to acknowledge the annual event.

A stalwart of Grey Day celebrations, the New Balance 574 will offer two choices, a classic grey rendition and an exclusive design that removes the ‘N’ logo – dubbed the 574 Un-N-Ding. Presenting a worn, aged aesthetic, the Un-N-Ding emblazons New Balance on the medial side, while leaving its lateral counterpart blank. Shimmering gold detailing on the tongue gives even more versatility to one of NBs most adaptable models.

A trailblazer for runners in the 1980s, the New Balance 574 combined the best of both road and trail technology, and quickly transcended its performance roots to become a ubiquitous lifestyle option. With the classic tagline ‘Worn By Anyone’, the 574 continues to be laced by people from all walks of life.

The New Balance 57/40 will also join the ‘Grey Day’ festivities in 2021, after the brand new model debuted earlier this year. Putting the 574 in the spin-cycle, the 57/40 incorporates a bold mix of 80s and 90s styling, and is rendered here in hues of grey to stick with the popular theme.

Manufactured with two stacked midsoles (one inspired by the 90s and one pulled from the 574), this latest grey scheme is again emblazoned with gargantuan ‘N’ branding in leather on the side panels. Metallic detailing illuminates the look, while off-white midsoles extend the aged aesthetic.

These celebratory renditions of the New Balance 574 and the 57/40 will be available from May 15, when you can head to New Balance to secure your pair.

Don’t forget to create your own SF profile to stay updated! Simply click ‘Sign in’ on our menu and join the fam.⁠

Latest Videos

Subscribe to our Newsletter