ARTICLE BY Minh Vuong
New Balance 550 White Purple BB550WR1
New Balance 550 White Purple BB550WR1
New Balance 550 White Purple BB550WR1
New Balance 550 White Purple BB550WR1
,New Balance 550 White Purple BB550WR1

New Balance Pump Out a Purple-Tinged 550
Release: 24 June 2021

New Balance have pretty much worked out a formula for the 550, which continues to extend its deep colourway count. The next shade through the don’t-fix-if-it-ain’t-broken formula is a pretty shade of purple, veering somewhere between violet and lavender.

Having extensive experience in reviving archival models, as evidenced by their accurate runner reproductions, NB also have a knack for putting together palettes that look period correct. Such as the combination of materials and tones used for this recent string of 550s, which use a mix of smooth white leather, rough neutral coloured suede, some perforated bits, and mesh panels on the tongue and heel. All NB have to do is simply switch out accenting areas like the tongue piping, ankle collar, N logos, insole fabric, etc., and outsole with a colour/s of their choosing. In this case, it’s purple, joining a rainbow spectrum of yellow, green, red, et al. As the number of releases continues to ramp up, the basic tenets of supply and demand mean the 550 should become accessible for more people seeking a pair – which is only a good thing.

The New Balance 550 in white and purple, codenamed BB550WR1, will release on June 24 via select retailers and NB direct.

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