Where to Buy New Balance Made in USA Season 3Release: 7 September 2023
Style Code: U996TD
Style Code: U996TD
News on this release was first published June 8, 2023.
Update September 5, 2023: New Balance Made in USA Season 3 is back this week! There's a triple-header set to drop on September 5, including the 996 and 990v6 'Sulfur', plus the crisp 990v4 'White/Green'.
Update July 13, 2023: The second phase of the New Balance MADE in USA Season 3 Collection is set to drop as the cream/tan colourways of the New Balance 990v4 and 990v6 and NB 996 in 'Pink Haze' are expected to drop on July 27, 2023, via New Balance's channels and at select retailers.
Update June 15, 2023: Retailers are beginning to surface for the New Balance 990v4 and 998 ‘Purple Suede’. Check them out below.
Update June 13, 2023: It’s almost release time for the New Balance 990v6 ‘Limestone/Magenta’. The pairs are seeing staggered releases, with raffles opening ahead of June 16 – scroll down to find out where you can buy a pair.
New Balance’s MADE in USA collection is returning for a third season. With the help of Aime Leon Dore’s Teddy Santis as creative director, this upcoming collection opts for more colourful takes on the 990 series, which features the likes of the 990v4, 990v6, 996, and 998.
Dropping in three different phases, the first of which is a purple-themed pack featuring the 990v6, 990v4, and 998. The 990v6 gives off Frieza vibes, using Limestone as the foundation with purple and magenta accenting throughout. The 990v4 and 998 feature a more tonal look, using purple suede throughout with grey accenting.
The second phase features a more neutral and pastel look, with the 990v4 and 990v6 using a cream and tan look with grey accenting, with the 996 seen in pastel pink.
The final phase consists of 990v4, 990v6, and 996 as well, opting for green and yellow tones. The 990v6 and 996 feature pastel yellow with green accenting, as the 990v4 opts for white and green.
The New Balance MADE in USA Season 3 Collection is dropping in three phases. The Limestone/Magenta New Balance 990v6 is set to drop first on June 16, 2023, via New Balance’s channels and at select retailers for $220, with the purple 990v4 and 998 to follow soon after. The second phase and third phase drop dates are still unknown, but keep it locked to Sneaker Freaker for more details on confirmed drop dates on the collection.