ARTICLE BY Annie
Nb Military Sneaker 950V2 2
Nb Military Sneaker 950V2

New Balance Just Landed a $17 Million Military Deal

In 1941, the Berry Amendment passed in the US. The amendment required the Department of Defense to favour high-quality, American-made gear for its military personnel. Boston-based New Balance – who have long been vocal about the DoD's seeming indifference to the Berry Amendment – have just been awarded a $17.3 million contract to supply athletic footwear to recruits.

In supplying such footwear, New Balance aren't completely flying blind; in 2014, the brand released a prototype of a military-style sneaker, the American-made 950v2. Now, with ample funds to work with, innovation for new designs and technology seems endless. Stay tuned to see what they come up with!

Now ReadingNew Balance Just Landed a $17 Million Military Deal

Subscribe to our Newsletter